FruitSmart is thrilled to welcome Patrick D’Ambrosio as our new Vice President of Sales. With over 20 years of experience in the food and agriculture industry, D’Ambrosio is set to bring fresh energy and strategic vision to our team. His appointment comes at an exciting time for FruitSmart as we continue to expand our innovative solutions for partners in the fruit and vegetable ingredient space. D’Ambrosio’s expertise in sales leadership and business development aligns perfectly with our commitment to turning our customers’ ideas into reality.
D’Ambrosio joins FruitSmart with an impressive track record in the food and agriculture sector. His career spans leadership roles at prominent companies such as Pacific Valley Foods and National Frozen Foods Corporation, where he consistently demonstrated an ability to drive growth, foster innovation, and develop strategic initiatives in response to evolving market demands. This blend of strategic thinking and hands-on leadership experience makes D’Ambrosio a perfect fit for FruitSmart's entrepreneurial spirit and customer-centric approach.
“I’m truly excited to join FruitSmart because of its innovative approach and strong industry reputation,” says D’Ambrosio. “What really appeals to me is the company’s vibrant culture and the people who bring it to life. I’m eager to be part of a team that values collaboration and quality, and to build meaningful relationships with both colleagues and customers.”
David Meek, General Manager of FruitSmart, shares the enthusiasm for this new addition to the team. “Patrick has a strong history of leadership and business development. We are excited to have him bring those skills to FruitSmart to further develop our extremely knowledgeable sales staff. We look forward to him continuing our legacy of being customer-centric and servicing their needs, but also growing our portfolio of customers as well as our offerings.”
As he steps into his new role, D’Ambrosio has outlined clear priorities that align seamlessly with FruitSmart’s commitment to turning ideas into reality. “My initial goals are to immerse myself in the FruitSmart culture, listen to the team’s insights, and build strong relationships with our customers,” he explains. “I want to ensure that our strategies align with the company’s values and work together to drive growth in a way that benefits everyone involved.”
This customer-first approach is at the heart of FruitSmart’s philosophy. The company has long prided itself on being more than just an ingredient supplier. Instead, FruitSmart positions itself as a solution-driven partner, working closely with customers to develop custom fruit and vegetable-based ingredients that meet specific needs.
D’Ambrosio’s experience in sales leadership and business development is expected to further enhance this collaborative approach. His track record of fostering innovation and responding to market demands aligns perfectly with FruitSmart’s goal of being the go-to partner for companies looking to bring new, fruit and vegetable-based products to market.
Complementing this new addition is the promotion of Veronica Martin to Senior Sales Manager. With 16 years of experience at FruitSmart, Martin brings unparalleled knowledge of the company’s products, processes, and customer relationships to her new role. “Veronica’s promotion reflects our commitment to recognizing and developing talent within our organization,” notes Meek. “Her expertise and leadership will be instrumental in managing our day-to-day sales activities and supporting our growth initiatives.”
The combination of D’Ambrosio’s fresh perspective and industry expertise with Martin’s deep understanding of FruitSmart’s operations creates a powerful synergy within the sales team. This balanced approach ensures that FruitSmart will continue to provide exceptional service to its existing customers while also exploring new opportunities for growth and innovation.
As FruitSmart looks to the future, it remains committed to its core values of quality, innovation, and customer satisfaction. The addition of Patrick D’Ambrosio as VP of Sales and the promotion of Veronica Martin to Senior Sales Manager reinforce this commitment and set the stage for continued success. With these strategic changes in leadership, FruitSmart is well-positioned to build on its strengths and navigate the ever-changing landscape of the fruit and vegetable ingredient industry.
“We’re excited about the possibilities that lie ahead,” says Meek. “With Patrick and Veronica leading our sales efforts, we’re ready to take on new challenges and deliver even more innovative solutions to our partners. At FruitSmart, we’re not just supplying ingredients—we’re cultivating relationships and turning ideas into reality.”
