Ten years ago, a lemon ginger blueberry juice would have stood out as a novelty. Today, blends like that are found in convenience stores,...

Retailers are restructuring beverage aisles to prioritize functional, fruit-forward sodas over traditional soft drinks. This shift emphasizes functional benefits, natural ingredients, and fruit-forward formulations...

The beverage industry is entering 2025 with a wave of innovation driven by evolving consumer priorities. Health and wellness remain at the forefront, as...